Keep Your Customers Coming Back For More

Anyone in business surely has learned the importance of making sure their customers keep coming back for more. After all (and you have surely heard it said before, but it is always worth repeating!), 80% of your business comes from 20% of your customers. In order to stay in business, any company needs to make sure this "20%" stays happy so that they will remain loyal, and they also need to make sure they know how to turn the "80%" into loyal customers as well.

One of the big ways in which businesses fail is by focusing too much on gaining new customers rather than focusing more on the customers they already have. New customers should not be your first priority, because - although new customers are important - they are not your main source of profit.

Out of all the various ways by which you can keep your repeat customers happy, the best way is by finding out what they have to say. If you get to know your customers, you will be able to find out their opinions on different things you are doing with your business. Find out what they like about the way you run things, and find out what they would like to see changed. If your business is too large to allow you to get to know your customers individually, create ways for your customers to voice their opinions, whether this is by customer surveys, an special email address, or online response forms.

Once you have built a good foundation for keeping your current customers happy and loyal, you can begin to go after new customers. This is where advertising comes in handy, but the best way to keep these customers once they come to you is by creating loyalty! Again, if you are small, get to know each new customer who comes your way; in this way, you will not stay small for long! And large companies can ensure that new customers will keep coming back if they create a sense of community and of familiarity.

Failure and success in business are both easy; but success just takes learning how to keep your customers coming back, and it is a lot more profitable than failure!

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