Why You Should Carry Other People's Business Cards With You

If you are in business, you understand all the reasons why it is wise to carry your business cards with you everywhere. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else's business cards as well. The practice of carrying around business cards that belong to others can be extremely beneficial; here are a couple reasons why.

As a businessperson, you understand that any conversations with strangers are golden. Every opportunity to talk to someone you do not know just might be the exact opportunity you have been looking for. But oftentimes, people will be turned off if they think you are starting a conversation with them strictly because you wish to sell them some sort of product or service. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But with business cards that belong to others, you are always equipped with great conversation starters. Perhaps you will overhear someone in a shop in the mall, talking about how they need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" In this way, you have opened conversation without trying to sell them something of your own. Eventually, the conversation is sure to circle back around to you, and to what you do.

Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. You are sure to unload one of your own business cards once the conversation comes back around to you. And you will have yourself a new customer the next time something arises in this person's life that you might be able to help with.

Carrying others' business cards might seem like nothing more than a small step, but it could just be the "small step" that turns into your next big thing.

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