Keep Home Court Through Relationship Building

Establishing your business presence in your immediate surrounding area is very important. Although it isn't always the case, your businesses backyard should be the best area for you to get easy sales. In order to ensure that none of your competitors move into your home territory, there are a few methods you can use. The best technique to use and accomplish this goal is to build solid relationships in your neighborhood through personal interactions. Relationships are at the center of all business dealings.

The more often you are in contact with your current customers the more loyal they will be. A great habit to get into is to make personal visits to all of your current customers as often as your schedule allows. This habit will establish a personal bond between you and will give your business dealings a much more personal feel for them. This personal relationship should eliminate any chance that a competitor may have for stealing them from your business.

Acquiring new customers in this way can be much harder. Many people feel like if these customers already told you 'no' that they aren't worth your time. However all it takes is one bad experience for them to look for a new provider. In this case you want to make sure you are the first person they contact about a switch. Since you will have been constantly visiting them and showing your face they will definitely call you at the first sign of distress.

Make sure you establish relationships with anyone and everyone in your local area to get the most business out of it. People often mistake the word 'no' for 'never' instead of what it really means; 'not now'. You need to use this method if you ever hope to be distanced from others in your field. You will also build a reputation as a great business person if you are in constant contact with all of your customers and neighbors.

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