Keep Your Customers Coming Back For More

Anyone in business surely has learned the importance of making sure their customers keep coming back for more. After all, 80% of your business comes from 20% of your customers - and no matter how many times you have heard that, it is always worth hearing again! Because of the fact that a small percentage of your customers keep you afloat, it is absolutely vital that you understand the best ways to keep these customers coming back for more, and then to also understand how to turn new customers into repeat customers.

A lot of businesses fail before they get any serious traction because they focus so much of their energy on gaining new customers before they ever take the time to focus on the customers who are coming back. New customers should not be your first priority, because - although new customers are important - they are not your main source of profit.

There are plenty of ways to keep your repeat customers happy, but finding out what they have to say is one of the best ways to keep them coming back! If you get to know your customers, you will be able to find out their opinions on different things you are doing with your business. If lots of customers like a certain aspect of your business, that aspect is in good shape; if a lot of them voice displeasure over an aspect, it is time to consider change. If your business is too large to allow you to get to know your customers individually, create ways for your customers to voice their opinions, whether this is by customer surveys, an special email address, or online response forms.

After you have taken care of your current customers - making sure you have a solid foundation in place - you can add "new customers" to your scope of focus. Advertising is a great way to get new customers in, but advertising alone will not help you keep new customers; you need to also create a sense of loyalty. Again, if you are small, get to know each new customer who comes your way; in this way, you will not stay small for long! And large companies can ensure that new customers will keep coming back if they create a sense of community and of familiarity.

It is not difficult to make your business fail; but if you learn how to keep your customers coming back, it is also not difficult to succeed!

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