Relationships Lead to Sales

The area that your businesses home office occupies needs to be well established by you and your employees. Although it isn't always the case, your businesses backyard should be the best area for you to get easy sales. There are effective techniques that you can use to exploit this area and keep all of your competitors away from it. The best technique to use and accomplish this goal is to build solid relationships in your neighborhood through personal interactions. All your business dealings are centered around these relationships.

If you want your current customers to stay loyal to you keep in constant contact with them. A great habit to get into is to make personal visits to all of your current customers as often as your schedule allows. Your customers will feel like they are dealing with a person instead of a business and will develop a bond with you on that level. This personal relationship should eliminate any chance that a competitor may have for stealing them from your business.

Potential customers are a whole different animal. Many people feel like if these customers already told you 'no' that they aren't worth your time. However all it takes is one bad experience for them to look for a new provider. In this case you want to make sure you are the first person they contact about a switch. So the first time that they have a major issue you will be on speed dial since you have been in touch with them this entire time.

If you want to maximize the business in your immediate surroundings do so through relationship building. 'Not now' is the true meaning of the word 'no'; it doesn't mean 'never'. If you want to distance yourself from the competition this is the mentality you need to have. Every one in the neighborhood will praise you as a great business to deal with if you are always in front of them offering your help.

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