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How to Own Your Area Through Relationships
The area that your businesses home office occupies needs to be well established by you and your employees. Your backyard should be the easiest place to get business, although everyone knows this is not always the case. In order to ensure that none of your competitors move into your home territory, there are a few methods you can use. The best technique to use and accomplish this goal is to build solid relationships in your neighborhood through personal interactions. Effective businesses are great at building and sustaining relationships. The more often you are in contact with your current customers the more loyal they will be. Make it part of your normal habit to get in front of your current local customers as often as possible. This habit will establish a personal bond between you and will give your business dealings a much more personal feel for them. Competitors will have little chance at stealing these clients since your will have a personal connection with them. Acquiring new customers in this way can be much harder. It may seem like a waste of time to stay in touch with them since they have already told you 'no'. Yet they will turn somewhere else for a provider if their current one does them wrong. In this case you want to make sure you are the first person they contact about a switch. If you are constantly visiting them and touching base, they will come to you if there is ever an issue with their current provider. Make sure you establish relationships with anyone and everyone in your local area to get the most business out of it. People often mistake the word 'no' for 'never' instead of what it really means; 'not now'. This type of mentality is the key to separating yourself from your competitors. By being in constant contact with those in your community you will develop a reputation as a stand up business person to deal with.
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