Converting Your Website Visitors Into Customers

When it comes to websites, a lot of people focus on the things they will need to do in order to get people to come their way, but while this is certainly an important component of running a website, all the work you have done to get people to come to your site will be for nothing if you fail to convert these visitors into customers.

One of the best ways for you to convert casual visitors into serious customers is to get them to become part of your social media circle; when you get people to add you on facebook, or to start following you on Twitter, you will be a whole lot closer to getting them to take that next step of purchasing products or services from you!
Cultivating a "members" section of your site, through which members will be able to receive special discounts and deals is another valuable thing you can do in aiming to create loyal customers; by simply crafting an appealing members pitch, and by featuring this aspect of your business prominently on your site, you will find that you are building a lot more loyal followers for your business.

And even though you might not think of this, "relationships" are one of the main things that will make a customer choose one company over another, and even though you will not be able to use your online presence to create face-to-face connections like you could with a physical location, you can use your online presence to interact directly with those who visit your site, and in this way, you will create a lot of relationships, and will find that a lot of your visitors are becoming customers.

As you build your website, make sure you are keeping in mind how absolutely important it is that you convert visitors into customers - and pay attention to these ideas, as well as any other creative ideas you can come up with for converting visitors, so that you can further build your customer base!

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Exploring The Four Most Important On-Page Ranking Factors

When you are search engine optimizing your website, it will be important that you turn your efforts toward both your on-page and off-page ranking factors; of course, each is as important as the other, but because of the fact that on-page ranking factors give you more control, this is the best (and most natural!) place to start for exploring the things you will want to do.

When it comes to the on-page ranking factors on your site, the first thing you will want to look at is your text, as your text will be a big part of your search engine rankings; firstly, it will be within your text that you put your keywords - which are a big part of the way search engines see your website - and secondly, readers will read your text, and they will be more likely to share it with others (and to keep returning themselves) if it is good!

When it comes to the work you are doing within your own website, the next thing you will want to focus on is your headings and subheads; this might seem like something you can push to the side, but realize that search engines use these tags to determine what your site contains, and to determine the order of importance of your content, so taking advantage of these will help you quite a bit!

The text used in your navigation menus is another thing worth paying attention to on your website; rather than labeling different pages as "Page 1," "Page2," and so on, label your pages with descriptive keywords, as this will help visitors and search engines alike.

And finally, one of the most important things of all on your website (and one of the most often overlooked aspects of search engine optimization) will be the tags on your site; make sure you are properly applying everything from image tags to title tags to meta description tags, as all of these things will go a long way in positively influencing your search engine ranking!

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A Business Guide on How to Utilize Social Markets to Their Advantage

Social media is an area of the internet that is now very well developed. An overwhelming majority of people who go online on a daily basis tend to use social media. Linkedin, MySpace, Twitter and Facebook are some of the sites that are used. New opportunities are afforded through these websites and business owners everywhere are realizing them. In order to help them maximize these opportunities Dave Evans wrote Social Media Marketing The Next Generation of Business Engagement.

Evans seeks to help people that work in different business arenas take the necessary steps for their business to apply social technology. High levels of customer engagement can be achieved by following the details he gives on the variety of tools available. This is done by learning from the initial waves of social media marketing that have been done already. Moving forward in the best way possible can be done after surveying this knowledge.

Social Media Marketing The Next Generation of Business Engagement.

One of the top reasons businesses use social marketing today is to build customer and partner loyalty is through these sites. This loyalty will then lead to long term benefits. The book also details how this loyalty moves throughout the company. The marketing department of a company is not the only one who has a reason to use social media. The product development division, HR department, and customer service specialists can all use information taken from each site.

Other marketing books fail to take a look that is as in depth as the one Dave Evans does. There is topical information that is available on these sites and many books will simply glance over this material. How these sites can help each business in all the different areas is the path that Evans leads his readers down instead of the common one. Although social marketing is a relatively new area of business operations, there is more than enough information to begin incorporating it into most business plans. Getting left behind on the newest business trends is the easiest way for a business to fail over the long term.

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Permission Marketing and Its Methods

Marketing is in the middle of a drastic movement of change. Interruptions in people's entertainment is no longer the best way for marketers to appeal to their audience. These old methods are still being used, like magazine ads or commercials on the tv, but they aren't the best ways to advertise any longer. Consumers throughout the modern world have developed mind blockades for these advertisements. They know when they are trying to be sold and are able to avoid the ad quite well.

Instead the best way to market now involves a more lengthy process. Getting permission to advertise to someone is now the best way for you to do the marketing. Many different methods can be used to accomplish this. You can offer a valuable coupon for an item that interests them or directly discount this item straight up. All of these different things involve the customer spending some time to interact with you. Developing a long lasting relationship will then be much easier for you to accomplish.

The permission to use a customer’s valuable time is extremely valuable to a business. This is actually best done with the use of the internet. If you wanted to physically offer a discount or coupon, there would be many costs involved. You would need envelopes, stamps, and physical copies of the coupons. The internet allows you to eliminate many of these costly supplies so you can offer them your product easily.

The statistics say that marketing in this way results in people paying more attention to the product being sold. They also will take a longer period of time to pay attention. They will know what you are trying to do as they do with any form of marketing today. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. Even if you are marketing something that they do not want to buy from you they are getting something of value to them in return for their attentions.

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Tips For Using Social Media To Promote Your Small Business

One of the most valuable tools available these days to anyone with a small business is social media, as it is a free way to "advertise" to current and potential customers, and as it gives you an opportunity to meet people where they are, and to interact with them directly; of course, while most people who run a small business are aware of the fact that social media is a great tool, it can be a bit confusing to try to figure out exactly what you can do in order to take advantage of it!

As you try to make social media an integral part of your business plan, one thing that will be extremely important will be that you build a social media platform of your own; start working to develop a Twitter and facebook presence that will enable you to reach out to and interact with potential and current customers, and this will help you a great deal.

As you interact with people through your own social media platforms, you will start to see more traffic coming your way, but another thing that will be important will be for you to get others to use their social media outlets to share your site; once you have people on your site, make sure you are building your site around the concepts of interaction and sharing, as this will naturally encourage your readers to share your site as well.

And finally, realize that Twitter and facebook give you a great forum for disseminating content from your site - but you should also realize that it will have a negative impact if you tweet or facebook links to your site too often. Rather than sending out links to your site all the time, wait until you have big news or an important announcement - and in between those times, continue interacting with people on facebook and Twitter, as well as on your own site, and watch as your traffic (and your profits!) continue to rise.

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Improving Your Business Through Social Marketing

Every business is constantly looking for ways to retain their competitive edge. Your direct competition can copy many of the things you do. They can display the same marketing as you, open locations close to yours, and copy products and services you offer. If you want to stay ahead of them in your line of business the only true way to do so is by social marketing.

In order to develop a consistent marketing method, social marketing involves the combination of a few aspects. Most people hear social marketing and think that it directly correlates with marketing done through social media. This is a common mistake. That would be referred to as social media marketing and social marketing is different. Social marketing is not tied to being done solely online.

The main concept of social marketing revolves around the relationship you and your business has with customers. Everything that you can do needs to be done to stroke this relationship. Visits and meetings on a personal, face to face basis is one option. Keeping in touch can also be done online with social media sites and e-mail. Determine which of these methods is best to use after getting to know each customer.

As long as you continue to nurture the customer relationship, the rest almost takes care of itself. The second part of this marketing method involves customers spreading the word about your business. They will tell others in their life about you and your business as long as they are happy with it. This will lead to many referral sales opportunities. It will then be up to you to convert them to sales.

The greatest benefit of social marketing is that it doesn't involve using capital. It is a type of marketing that has been done since the beginning of organized business. Up until recently it never had a name for everyone to refer to. Your business marketing plan should start with social marketing since it has no real cost involved other than man power.

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Tips For Dealing With Frustration At Work

As far as things go with the desire to be successful and productive while at work, one of the most important things will be understanding how to deal with frustration at work; after all, it is far more difficult to be productive and successful when you are stuck dealing with frustrations! Of course, part of the reason why frustrations at work are so detrimental to your success at work is because they take your mind away from work, creating a sort of dam that prevents you from getting as much done as you should - and if you want to be able to continue being productive when these obstacles occur, you will need to know the steps to take!

When it comes to frustrations at work, there are two different kinds you are likely to encounter: those frustrations that come as a result of things that are in your control, and those frustrations that come as a result of things that are out of your control; the first step to dealing with frustrations at work is identifying what sort of frustration it is.

If you are dealing with a frustration at work that has come your way as a result of something you have control over (either partially or fully), you need to take some time to figure out what you can do differently; you might not be able to solve the frustration completely just be changing what you are doing, but doing what you can will certainly make you feel a whole lot better.

It is a bit more difficult to deal with a frustration that is coming your way as a result of things that you do not have any control over; such a frustration requires you to practice (and become adept at) "simply letting go" - simply realizing you can do nothing about an issue, and recognizing that you will only exacerbate your frustration by worrying.

Once you are able to break down your frustrations into the categories of things that are inside or outside of your control, and once you begin to react to each category accordingly, you will be well on your way to no longer being bothered by the frustrations you face at work.

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Tips For Using SEO To Your Advantage

Search engine optimization - which, basically, means using certain words or phrases (and doing a few other tricks) that will cause your website to show up when people use such search engines as Google or Yahoo - is certainly one of the biggest keys to modern business; when you are able to optimize your website for search engines, you will be able to effectively increase the chances of people showing up on your website - and of course, the more often people show up on your website, the more familiar they become with your product or service, and the more likely you are to make money as a result.

When it comes to SEO, one of the main things you will want to understand is exactly what sorts of keywords are likely to draw readers to your website; as you study and begin to understand the searches most likely to be conducted by Internet users, you will be able to start including these keywords on your website in an appropriate manner - and realize that the more often a word shows up in your posts and information, the more likely it is to show up in Internet searches (which, of course, means you will have to figure out how to make your web content useful and informative while also incorporating your targeted keywords!).

Another thing that will be an important part of your SEO efforts will be knowing how to combine keywords effectively; people who are searching the Internet for products or services often search using a combination of words, and you will want to make sure your website contains these combinations of words so it will be more likely to turn up high in search engine results. Before you will be able to incorporate these phrases into your web content, however, you will have to know what these key phrases are, so take a bit of time to research, as this will go a long way in bumping you up in the search engine world, and bumping up your profits.

Once you understand what goes into SEO and how to incorporate this into your site, it all becomes fairly easy, and once you start to transform your website in this way, you will begin to find that your traffic is increasing, and that your sales are rising as a result.

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Tips For Creating A Good Working Environment For Your Employees

One of the biggest things you will need to make sure you do if you want to get the most out of your employees is give them a work environment that will be positive and will engender great behavior and hard work - but while just about every business owner is fully aware of this fact, actually making this a reality for your business (and for your employees) can be a bit more difficult; in your quest to create a positive work environment for your employees - and to experience success with your business as a result - here are a few things you can keep in mind to help you achieve this goal.

You do not want employees who are always frightened; you might think that this will 'keep them from making mistakes,' but actually, it is more likely to cause them to make mistakes; instead, one of the best ways to keep your employees from feeling frightened and nervous is to understand the value of positive reinforcement, as providing positive reinforcement to your employees will put them in a place where they can continue to do these same things for which you are praising them.

In addition to recognizing the value of positive reinforcement, it will also help you to understand the value of competition; some business owners have a tendency to view competition in a negative light, but when you allow your employees to compete with one another, this will give them a greater sense of investment in their job, and it will put them in a position where all of them are constantly striving to do their best.

And of course, you will need to understand the value of relaxation if you are hoping to create a great work environment for your employees; your employees can get burned out quite easily if you do not allow them to relax, so make sure they have enough time off from work, and make sure their work environment is not stressful!

As you continue to focus on these goals, you will continue to create a positive work environment for your employees - and they will continue to reward you with quality work!

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Writing A Great Job Resume

Your job resume will be the first thing of yours a prospective employer ever sees, and with the economy in a depressed state and unemployment rates still high, you will probably be competing against a number of other applicants for any job; for this reason, it will be important that you understand how to make your job resume stand out - and when you learn how to do this, creating the feeling with a prospective employer that they "have to" call you and bring you in for an interview, you will be much more likely to meet success.

As you put together your resume, you should realize that the design will be the first thing you want to think about, and even though this might seem like an odd place to start (after all, you are applying for a job, not applying to be a document designer), you will always be wise to consider a prospective employer's perspective: more than likely, this prospective employer has been at their desk for hours, poring over a stack of resumes, and while studies have shown that the first look at a resume lasts about 15-20 seconds, a resume with clear headings and lots of white space on the paper will cause tired eyes to linker; this resume will seem like an inviting escape to them, and they will likely give yours a whole lot more than 15 to 20 seconds!

Listing your qualifications and accomplishments will also be important in setting you apart; although you cannot fabricate this section, you should try to dig deep, uncovering things you might not have thought of off the top of your head, and if anything seems as though it might be useful to the prospective employer as they try to make a decision, go ahead and include it in the resume.

Finally, you will want to list your qualifications, and this will be among the most important selling points of the resume you are putting together; this is where you will be able to set yourself above your competition, so approach this section as though it is an "advertisement," telling the prospective employer why they should hire you.

Searching for a new job these days can be difficult, but when you prepare your resume with these tips in mind, it will become a whole lot easier!

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How To Close A Sale

One of the most frustrating things when you are working in sales (and if you are in business in just about any capacity, you are working in sales in at least a small way!) can be when you have done everything properly to elevate someone's interest in the product or service you are attempting to sell them, only to reach the end of this process and realize that you have lost the sale; if you want to maximize your success in business, you will need to know how to successfully close sales - and the good news is, this is actually not all that difficult, as long as you know a few simple things.

First off, you need to realize that speaking about everything that is involved in the deal as though it is already done will be important; this can take a bit of practice before you really get used to it, but once you are able to convince yourself that every deal is a "done deal," you will be able to talk to the prospective buyer in this manner - and will be able to "convince" them that it is a done deal as well.

In addition to "making the decision for them" in this way, you will also want to help them make the final decision on their own by keeping everything positive; it is easy for people to see the potential negatives (no matter how random or unlikely these potential negatives might be!), and to shy away from making a purchase, but when you continually use a positive approach, you will be able to instill this positive thinking in the mind of the person to whom you are talking.

And one of the biggest mistakes many salespeople make is that they are afraid to push the prospective buyer at the end, and because of this, they end up losing the sale. To the person you are talking to, it is no secret that you are trying to make a sale - and that you want them to purchase whatever it is you are selling - so be willing to go all-out in your efforts to make this sale, pushing the person you are talking to and trying to get them to make that final decision that, in the long run, will make both of you happy!

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Tips For Understanding FFA Sites

When you are working with SEO to promote your website - regardless of whether the purpose of this website is to promote your business or to make money itself - one thing you will want to keep your eyes open for is the "little things" that other websites fail to do, as these are the things that can give you that extra little SEO boost; one thing you may come across, as you start looking for "little things" like this, is FFA sites ("free for all" sites), which are sites that are packed with links, and that allow you to submit your own links for inclusion.

Of course, when you submit a link to an FFA site, the purpose would be twofold: firstly, you would be submitting this link in order to gain a backlink for your site, which would increase your site's search engine ranking, and secondly, you would submit a link to an FFA site in order to gain some new visitors as a result of that link - so in order to understand the value of FFA sites, it is important to see how well each of these goals is accomplished.

One of the problems with FFA sites is that there are a lot of links that get submitted to them, and because of this, your link is unlikely to be on the page for longer than about five minutes before it gets bumped off by newer links; this means that inclusion on an FFA site will not only mean that you are sharing "link juice" with tons of other sites, but it will also mean that you will only be getting about five minutes of link time!

Of course, you can still take a look at the human factor - but once you really look at it, you will realize that this will not do you much good either; FFA sites get very little human traffic, and most of the human traffic they get comes from others who are submitting links (and since most people submit their links in an automated manner, even this will not do you much good!).

When you submit links to an FFA site, the one thing you are likely to get is an increase in the junk mail that is sent to your email address - so in all, you will spend time submitting links in order to get practically no boost in search engine ranking, practically no boost in traffic, an increase in spam, which all boils down to this: leave FFA sites alone!

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How To Overlook Bad Days At Work

When you work at a job that is relatively stressful at times, one thing that can be especially frustrating is when you experience a bad day at work, as this can not only ruin the rest of your day at work, but can also carry over into the rest of your day even after work ends. While there are plenty of people who have a tendency to allow a bad day at work to pull down the remainder of their day, there are others who have learned how to separate the frustration of a bad day at work from the tranquility they hope to experience throughout the rest of their day - and if you are trying to figure out how to overcome a bad day at work yourself, the great news is that it is really quite easy to do!

The first thing you will want to do in order to overcome a bad day at work is to put work completely out of mind during your drive (or commute) home; this can be more difficult than it sounds, of course, but when you make a concerted effort to do so - perhaps distracting yourself with music or the radio - you will soon find you are able to do this.

An evening at home after a long day of work will often consist of nothing more than some dinner and some television, but when you have experienced a bad day at work, you will want to make sure you are maximizing your evening; do something fun or memorable during the evening, and you will feel a lot better when it is time to wake up the next morning and head into work again.

And as for "waking up the next morning and heading into work again," you will want to do your best to "press the reset button" and start over as you enter into your new day. Positive results are sure to follow when you put the difficulties of the previous day out of mind and approach this new day of work as if it is going to be great!

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How To Meet Your Sales Quota For The Year

Working in sales can be difficult at times, as you will not only have to do a good job selling your product to customers, but you will likely be under pressure to reach certain performance quotas for your company - as far as how much (and how quickly, and how efficiently, and even how profitably!) you are selling; of course, sales quotas are simply part of working in sales, but if you are wanting to eliminate some of the stress of working in sales and trying to reach your quotas, here are a few tips to keep in mind.

First of all, you should try to always think of your quota as something that is supposed to be hit in half the time of what is actually supposed to be hit; for instance, if you are supposed to reach a certain sales goal in a year, you should make it your goal to try and reach that sales goal in six months instead, as doing this will set higher goals for you than simply what the company is giving you, and even though you may end up falling short of these personal goals you have set, they are likely to still help you reach the quota assigned by the company long before the set date!

Plenty of people tend to get overwhelmed when it comes to sales because they look at the big picture of the sales numbers they are expected to hit, which can seem like an insurmountable task, but a better way to look at the sales numbers you are trying to hit is on a day-to-day basis; this does not even mean that you should assign yourself a certain number of sales you should try to reach per day, as anyone who has worked in sales understands that sales will fluctuate from each day, but it simply means you should narrow your focus to "taking care of what you can take care of each day."

And lastly, recognize the fact that you are likely to get ahead of schedule when you incorporate these two approaches into your sales work, and as you get ahead of schedule, it will be easy for complacency to set in. Protect yourself against complacency by always expanding your goals, pushing yourself to accomplish more and more in sales than you were aiming to accomplish before!

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Three Things To Get You Going In Making Money Online

"Making money online" is certainly an idea that appeals to plenty of people - but the fact that it appeals to a lot of people certainly does not mean that a lot of people know what they are doing in this area; in fact, the majority of people who try to make money online have no real clue what they are doing, and this means that you will be in a great position to pass them by if you pick up on some of the key points to making money online.

The first thing you will want to do is stick to the basics of search engine optimization, which means optimizing keywords and tags on your site; when you do this, you will lay a good SEO foundation on your site, and will effectively let search engines know what they should be looking for as their robots scan your site.

After you have applied these SEO basics on your site, you will want to move off-site for another one of the most important search engine optimization aspects: backlinks; backlinks are the links from another site that point to yours, and because of how valuable backlinks are in regards to SEO, it will be worth it to make the effort to connect with other sites, and to try to stir up links as best you can.

And finally, realize that you can connect with people even outside of search engine optimization through going to other people's websites and through creating a strong and active social media presence; this manner of "going to where the people are" will help you bring them back to your site, and will help you make more money.

When it comes to making money online, traffic is the key to success - and while each successful online marketer ends up finding their own unique path and approach, these keys will help you to get started on the road to generating tons of traffic yourself!

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How Do I Get A Small Business Loan?

These days, there are plenty of people who are thinking of maybe starting up their own small business - either because of layoffs, because of the difficulty in getting a job in the current job market, or simply because of a dream someone has to work for their own self - but before you can start a small business of your own, you will need a small business loan! When you know what you are doing, it is not difficult to procure a small business loan - but of course, you must first know what you are doing!

Writing a detailed business plan is the first major step in getting a loan to start your small business. In this business plan, you need to make sure you project the first three years - at least - of the business you plan to start, and the plan should be as detailed as possible (including your startup expenses and your projected month-by-month profits over that span of time).

While many people naturally think of going to a national bank in order to get their small business loan, it can actually be more difficult these days to get a loan from a national bank because of the recession. You might actually be better off these days setting up a meeting with the manager of a local bank - in this way, you can make a connection with someone who is high up in the local business hierarchy and can have a better chance of procuring a loan, all at the same time.

Finally, you will need to make sure you provide the bank with both your monthly debt-to-income ratio and a record of your last three income tax returns. After this, the bank will do a credit check on you, and then - if all goes well - they will be ready to give you that small business loan you so badly need! Once you have this loan, you will be able to start your business, and then you can enjoy all the perks that come with running your own business!

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Tips For Building A Successful Shop On Etsy

Etsy is one of the most popular ways to sell the items you make (which makes perfect sense, as Etsy is among the most popular sites for people to visit when they are looking to purchase homemade items!), but in addition to the broad audience provided by Etsy, you will also have to face the broad competition this site brings with it - and for this reason, it is extremely important that you understand some of the things you can do to build a successful shop on Etsy if you would like to sell items on the site.

Carve your niche: A lot of people make the mistake, when they are getting into Etsy, of wanting to sell all sorts of different things - thinking that this will be fun for them, and that it will bring lots of different customers their way - but as with any business, the success of an Etsy business will be largely dependent upon repeat customers, and you will be unlikely to gain many repeat customers if no one has any clue exactly what you are selling!

Build a solid core: When it comes to successful online business, one of the staples is that you are able to build positive seller ratings - and this is no different on Etsy than it is on any other site; if you want to gain new customers, you will want to make sure that you have good ratings from your current customers, so make sure you are treating your customers well - and make sure you are encouraging them to rate you as a seller!

Expand off-site: And once your shop is set up and you have gained a few good ratings, consider expanding off-site - setting up websites through which you can promote your Etsy products and your Etsy store! Once you have done this, you will have a lot more control over your content, your message, and your search engine rankings - and soon, you will find that you are sending plenty of new customers to your Etsy page through these other websites you have taken the time to set up and cultivate.

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How To Write Short Stories

You don't have to be an "aspiring novelist" or a working writer to have a desire to write a short story. For many people, short story writing is relaxing - it is fun, therapeutic, and enjoyable. Short story writing can be a productive use of your time, and it can be a very fun hobby. At the same time, however, short story writing is not all that much fun if no one reads your story!

Kurt Vonnegut was one of the most heralded writers in modern American literature. From the late 1940s until his death in the late 2000s, Vonnegut wrote critically acclaimed and highly-regarded short stories, novels, and essays. Somewhere along the way, Vonnegut compiled his list of "rules" for writing short stories. The next few paragraphs capture these ideas of his.

Vonnegut's first two rules dealt with the way you should take care of the reader - first off, by making absolutely sure the reader won't feel like you wasted their time, and secondly, that you give the reader at least one character they can root for. From here, Vonnegut stuck with characters next, saying that each of your characters should want something - even if this "something" is insignificant - and then he said that every sentence should either reveal character or advance action. Vonnegut next implored writers to do the following: Make horrible things happen to your characters, even if they are kind and sweet. By doing this, you allow the reader to see what the characters are made of. Vonnegut's next pieces of advice were as follows: start as close to the end as possible, and write to please just one person. The idea in this last one, of course, is that if the one person loves the story, everyone else who loves such stories will love it also.

Finally, Vonnegut tells writers to give as much information as possible as quickly as possible. He says, "to heck with suspense." According to him, the reader should have a complete understanding of what is going on.

In his notes on this list, Vonnegut also allowed that you can break every one of these rules and still write wonderful short stories. But if you are going to take the advice of someone when writing short stories, you could certainly do a whole lot worse than Kurt Vonnegut.

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Tips For Making Your Way Online As An Entrepreneur

If you are a small business owner or working in some sort of entrepreneurial capacity, you probably took this step in your career because you wanted to eventually be able to work fewer hours while making more money than you were making before; while this is certainly something any small business owner or entreprenur can attain, however, this tends to end up being the opposite of reality for most entrepreneurs and small business owners - and this is largely because they do not know the steps they need to take in order to dominate online.

The first step to dominating online as an entrepreneur is using search engine optimization to dominate search engines; some people simply use SEO as a means to gain a bit of extra exposure on search engine rankings pages, but when you take the time to learn all the ins and outs of SEOs, you can cause your site to gain a top ranking, and to gain tons of new traffic as a result!

On top of making sure you learn the ins and outs of SEO in order to take full advantage of its power, you will want to use social media to get people to swarm to your site; social media is a great way to connect with people you would otherwise never be able to come in contact with - and these connections can often lead to a great boost in profits for you.

And finally, realize that your website will not do you much good - unless you have this site optimized for sales; do not be shy to make it obvious that your site is in place in order for sales to be made, as this will enable you to make a lot more sales to the people who come your way!

Realize that small business and your entrepreneurial efforts are games that can certainly be won - and you can be the one to win in these games once you understand how to take the right approach, and when you implement this right approach in your efforts!

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How To Achieve A Sense Of Fulfillment At Work

Plenty of people go to work each day and come home each day and go to bed only to wake up the next morning to repeat this exact same cycle, doing something for a living they do not really enjoy, and deriving from this work no real sense of fulfillment; for most of these people, there is a misconception that causes them to believe that they have to enjoy their job in order to feel fulfilled in their job, but it is actually entirely possible to experience fulfillment even if you dislike a job - and considering how much time most people spend at work, this is certainly a valuable tool to have!

The first thing you will want to do, when looking to feel more fulfilled in your job, is find things in the job that you do like; even though most of the job might be things you dislike, there will be things in any job that you will appreciate, and once you uncover what these things are and learn to focus on them, it will make it much easier for you to reach a state of fulfillment.

Another reason why many people fail to find fulfillment in their job is that they work to try and impress their boss, and when their boss fails to notice (or when the perceived compensation of a job well done fails to live up to the worker's expectations), this makes the hard work seem a lot less worthwhile; in order to find more fulfillment in your job, however, you should get in the habit of trying to impress yourself instead of trying to impress someone else - working hard so that you can feel proud of the job you have done.

And when it comes to finding fulfillment in your job, one of the biggest keys actually takes place outside of work itself, as you will want to make sure you are maximizing the other areas of your life. Most people work so many hours primarily in order to provide themselves and their family with enough money to lead a comfortable and enjoyable life, so make the extra effort to enjoy life in general, and watch as this also leads to you enjoying work more as well!

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The Importance of Customer Loyalty to Your Business

Customer loyalty is the back bone of any business and this is something that any business owner can attest to. Customer loyalty leads into many other benefits that are essential for a business to thrive. How do you increase customer loyalty is the commonly asked question. There isn't one answer, but rather a combination of different methods that can help build customer loyalty. Many of these facets an how to employ them are included in a book released by the Harvard Business Review which details their importance.

Harvard Business Review on Increasing Customer Loyalty.

Customers that come back to buy again and also bring their friends with them to buy is the main idea behind the customer loyalty plan. This is a pretty simple idea, but executing it is not. The first place where you can make improvements that will effect customer loyalty is to make sure you employees are happy. Spreading their happiness to your customer will be much easier if your employees are happy at work. This will result in all of your customers feeling that your business is a great place to buy from.

Turning negative situations that arise into positive ones is another step to take. It is a skill that is rather easy to learn, but training your employees will definitely be necessary. When a customer has a problem there is tremendous opportunity to deepen the relationship. Make sure that your customer understands that you are making an exception for them, exceed their expectation for a solution, and don't ever say no right off of the bat. Customers who emerge from this situation satisfied will refer in addition to remaining loyal.

Extensive research has been done by the Harvard Business Review and they have discovered certain steps that business owners can use to improve loyalty of their customers. The above ideas are just the beginning and the book goes into much more detail on the subject. Customer loyalty is well rooted in a variety of different aspects of business even though customer service is one of the most important. These topics are all covered in order to provide you with a comprehensive plan.

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Generating Traffic To Make Money Online

If you are similar to most people, you are not exactly thrilled each day when you wake up and have to get out of bed to go to your job; it is not that you dislike working, either, of course - instead, it is simply that you are not all too fond of your job, and you wish that there were some way for you to quit this job and start working from home instead. If you have ever felt this way yourself, the good news is that it is absolutely possible for you to make good money from home with a website - as long as you know how to generate traffic.

Basically, when you examine a website that you are running, you ought to look at "traffic" the same way you would look at currency in any other area of life - because, quite frankly, the more traffic you have, the more currency you will be able to generate.

Of course, the thing you need to do to generate traffic will be learning about and applying all the principles of search engine optimization; after all, SEO will help you to climb to the top of search engine rankings pages, and this is the best way of all to attract new people to your site.

At the same time, however, there tends to be a good number of people who focus on search engine optimization on their website, and who still fail to make any serious amount of money, and the reason for this is that these people are not taking the second step toward attracting traffic: going to where the people are! When you begin to become active on websites that are similar to yours, and when you create a strong social media presence, you will be able to connect with a lot more readers than you have ever been able to connect with before - and will have a lot more traffic because of this!

After you build a website, start focusing on traffic through SEO and through "going where the people are," and soon you will be living the life of your dreams - working from home with all the flexibility you have always wanted to have!

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How To Make Your Way Online As An Entrepreneur

If you work for yourself as a small business owner or in some sort of entrepreneurial capacity, you probably took this step in your career because you wanted to eventually be able to work fewer hours while making more money than you were making before; while this is certainly something any small business owner or entreprenur can attain, however, this tends to end up being the opposite of reality for most entrepreneurs and small business owners - and this is largely because they do not know the steps they need to take in order to dominate online.

The first step to dominating online as an entrepreneur is using search engine optimization to dominate search engines; some people simply use SEO as a means to gain a bit of extra exposure on search engine rankings pages, but when you take the time to learn all the ins and outs of SEOs, you can cause your site to gain a top ranking, and to gain tons of new traffic as a result!

On top of making sure you learn the ins and outs of SEO in order to take full advantage of its power, you will want to use social media to get people to swarm to your site; social media is a great way to connect with people you would otherwise never be able to come in contact with - and these connections can often lead to a great boost in profits for you.

And finally, realize that your website will not do you much good - unless you have this site optimized for sales; do not be shy to make it obvious that your site is in place in order for sales to be made, as this will enable you to make a lot more sales to the people who come your way!

Realize that small business and your entrepreneurial efforts are games that can be won - and you can be the one to win in them when you understand how to take the right approach, and when you implement this right approach in your efforts!

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Tips For Collecting Your Thoughts When You Are Stuck On A Project

When you are working on a project - whether for work or for a personal hobby - it can be easy to get "stuck." And many people end up pushing so hard when they get stuck that they are unable to push past this point, which leaves them more and more frustrated. A better approach than "pushing" - regardless of whether it is a work project you are stuck on, a creative project, or just something for fun - is to find a way to ease out of the rut. And simply collecting your thoughts is often the best way to ease yourself out of one of these ruts.

Different people tend to collect their thoughts well in different manners, so it is important that you find the best way for you. For instance, some people find that brainstorming with others - especially if you are on a project team - helps to get them out of the rut. If you find that this is the case for you, make sure it is also the case for the others on your project team. If it is, you can sit around and brainstorm together without the pressure of you having to push out of the rut on your own.

Other people find that the best way for them to collect their thoughts is simply for them to go for a walk. As they get outside - or even just away from their desk - they are able to sort through their ideas and organize their thoughts. By the time they return to their desk, they are ready to attack the project again with a whole new perspective.

And as strange as it might seem, simply not thinking about the problem at all tends to be one of the best ways for people to get themselves out of a rut. Many people find that when they finally stop thinking about a project - forcing themselves to move onto other things - the breakthrough will come!

When you get stuck on a project, this is nothing to feel bad about, as it tends to happen to everyone; the main thing is that you know the best way for you to get unstuck whenever you get stuck!

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An In Depth Review of the Benefits Social Marketing Provides to Businesses

Social media is an area of the internet that is now very well developed. An overwhelming majority of people who go online on a daily basis tend to use social media. Linkedin, MySpace, Twitter and Facebook are some of the sites that are used. Businesses have started to realize that these sites open new opportunities for them. In order to help them maximize these opportunities Dave Evans wrote Social Media Marketing The Next Generation of Business Engagement.

In order to help apply this social technology to a business Evans writes about the many different areas in each business where it can be used. High levels of customer engagement can be achieved by following the details he gives on the variety of tools available. There are initial waves of social media marketing that have been completed and learning from them is how this is done. Determining the best way to move on is done after surveying the knowledge gained.

Social Media Marketing The Next Generation of Business Engagement.

Many businesses use social media marketing today in order to build loyalty through these sites with not only their customers, but also their partners. Long term benefits will be realized from this loyalty. Throughout the company this loyalty will permeate and this is detailed in the book. A company should not use social media just in their marketing department and no other areas. The product development division, HR department, and customer service specialists can all use information taken from each site.

Other marketing books fail to take a look that is as in depth as the one Dave Evans does. There is topical information that is available on these sites and many books will simply glance over this material. Instead Evans leads his readers down a path of greater understanding on how these sites can help each business in many different areas. Although social marketing is a relatively new area of business operations, there is more than enough information to begin incorporating it into most business plans. Stay up to date on the newest trends to ensure long term success and you won't fall behind in your business arena.

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How To Write Short Stories

You do not have to be a "writer" or an "aspiring novelist" to want to write a short story. For many people, short story writing is relaxing - it is fun, therapeutic, and enjoyable. Writing short stories can be a great hobby, and can enable you to use your free time in a productive manner. At the same time, however, it is not much fun to write short stories if no one will read them!

Kurt Vonnegut was one of the masters of modern American literature. With a vast collection of novels, short stories, and essays that stretched over 50-plus years, Vonnegut's work was highly acclaimed and well regarded. During Vonnegut's writing career, he compiled a list of "rules" that he felt writers should follow when writing short stories. These ideas are summarized in the next few paragraphs.

Vonnegut's first two rules deal with the reader: firstly, that you should make sure the reader will not feel their time is wasted, and secondly that you give the reader a character they can root for. Continuing with characters, Vonnegut says that every character should want something, even if it is only something small, and every sentence should either reveal something about a character or advance action. Vonnegut next implored writers to do the following: Make horrible things happen to your characters, even if they are kind and sweet. In this way, the reader can see what the character is made of. He advises writers to start as close to the end as they possibly can, and to write to just please one person. To understand this last one, realize this: If you write to please one person, and that one person loves your story, then all others who have similar tastes to your "one person" will love it also.

Finally, Vonnegut tells writers to give as much information as possible as quickly as possible. "To heck with suspense," he said. The reader should always have an absolute understanding of what is going on, is what Vonnegut said.

Of course, Vonnegut allowed that it is entirely possible for someone to break every one of these rules and still write great short stories. But if you are going to take the advice of someone when writing short stories, you could certainly do a whole lot worse than Kurt Vonnegut.

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Tips For Opening A Store On eBay

Stories seem to crop up all the time about someone who someone knows who is making thousands of dollars each month just by selling items on eBay, and these stories make it seem like making money on eBay is the easiest thing in the world; if you have ever tried to start a store of your own on eBay, however, you have probably found that it is a bit more complicated than these stories make it out to be - and that you need to gather a few more tips before you will be able to meet with success.

When people open up a store on eBay, one mistake they often make is that they only have a few items to sell; if all you want to do is unload a few items from your garage or attic, you can do this with a regular seller account, but if you are wanting to open and eBay store and make some serious cash, you should make sure you have a full inventory ready before you set up your store, knowing that the more items you have, the longer people will stick around to browse through your store, and the longer they stick around to browse, the more likely they are to bookmark your store and to tell others about it.

Discouragement also tends to set in when someone's store does not take off right away, and because of this, they do not pay as much attention as they should to the few sales that are being made; your early sales will be extremely important to your long-term success, as you will need to get a few positive reviews before you can start making more sales. Get in the habit during those first few sales of paying close attention to the sale - making sure the product is in good shape, shipping it out quickly, and even including a note to the person, thanking them for their purchase - as this will ensure some ever-important positive ratings early on, and this will put you in the mindset of always taking good care of your customers as your eBay store starts to expand and business picks up.

And once these positive ratings roll in, you will be ready to start expanding: get people to mention your store on twitter and facebook, ask people to mention it on their blog, and talk it up in person - and soon, you will be one of those success stories others are hearing about!

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Where Should I Advertise On The Radio?

If you want to turn your small business into a thriving, money-making machine, one of the most important things you can do is advertise. And even though one of the best ways to advertise is to use the radio, radio advertising can also be one of the most pointless ways to advertise for those who do not know what they are doing. One of the most important things - when it comes to "knowing what you are doing" - is to know what your target market is if you want to advertise successfully.

There are plenty of resources for finding out which demographics listen to which stations, but this will not help you unless you first know who you should go after. For instance, if you are a dentist and you are thinking of advertising on the radio, you might think you can advertise on a sports radio program. After all, men come to see you just as often as women come to see you, and men listen to sports radio all the time! But if you pay closer attention, you might find that it is often the women who call to make the appointment for the men - and it is much more effective to advertise on the stations they listen to.

You will also want to make sure you know how to appeal to the demographic you are targeting, even after you have narrowed it down. Too many people wonder why their ad is not effective at all - after they have made the ad on their own. Just as you are an expert in what you do, there are those who are experts at creating radio advertisements that are catchy and effective. Rather than trying to take the radio advertising into your own hands, you will be much better off hiring such people and ensuring results.

Finally, use an actual ad agency to distribute the advertisements themselves, rather than having someone who works at your business and does not know what they are doing try to distribute the ads. These ad agencies will be able to track the number of times your ad was played, the times of day your ad was played, and the response; in this way, radio advertising can become a truly effective tool!

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Tips For Writing A Job Resume That Works

The job resume you send out to the prospective employers for whom you feel you might be a match will be one of your greatest tools when you are looking to land a job, but one thing you will need to realize, when you are sending out a resume, is that there will be a lot of competition for any job for which you are applying, and in order to rise to the top amongst this competition, your resume will need to do more than simply list the jobs you have worked at before and the education you have accumulated, but will instead need to function as a tool that "sells" you to this employer!

One thing that a lot of people neglect is the formatting of their resume, as they do not realize that the way their resume looks will make a big difference in the way their resume is perceived; rather than simply using a "resume template" in Microsoft Word, look around for some creative ideas of how to make your resume stand out, and even consider hiring a resume expert who can help you to craft and create the perfect-looking resume.

Of course, once the prospective employer has given your resume a serious look based on the visual appeal of the resume itself, it will also be important that you give them something on which they can hang their hat by listing more than just your previous work, but by also listing your strengths and making it apparent that you just might be the right person for the job opening they have - creating a call to action with your resume, instead of simply giving them a dull piece of paper to read!

And finally, realize that just because you have come up with a great resume does not mean this is the resume you need to send out to each place to which you apply; if you are applying for a number of jobs, tailor your resume a bit to make sure it fits for each particular job, as this will increase the likelihood that you will appeal to one of them.

It can be difficult to get hired, but when you are able to craft a resume that works, it can be a whole lot easier - and by keeping these tips in mind, you will be well on your way to crafting a resume that works!

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Keeping Distractions Away When Working From Home

If you have ever worked from home before - either because you are able to work from home for the company you work for, or because you work for yourself - you have certainly come to understand and appreciate just how wonderful working from home can be; at the same time, however, you have certainly come to understand how difficult it can be at times to focus when you are working from home, and for this reason, it will be quite valuable if you are able to figure out a way to ensure that you are keeping distractions away when you are working from home.

Having a "work spot" that you regularly use is one key to working from home without getting distracted; it is easy to get in the (often bad) habit of moving around your house to whatever spot is most comfortable, but it is much better to pick a spot that is designated as your work spot - and to use this spot for work, and for nothing else - as this will put you in the proper mind for accomplishing work when you sit down in this spot.

You should also realize that you will usually take breaks from work when you are working in an office - either to get up and walk around, or to chat with someone else, or to get coffee, or to simply give your mind a break - and when you are working from home, you should make sure you are still doing this; if you do not give yourself breaks from work, it will be easy for you to get burned out and start to lose focus, but with regular breaks, you will be able to work much harder during your work time.

And when you are working from home, there will be times when it will be impossible for you to fully focus, no matter what you try doing; when this is the case, it is often helpful to get out of the house for a bit - either for a break, or to work from some place else!

By keeping these tips in mind as you work from home, you will not only be able to enjoy all the benefits of working from home, but will be able to do so while also getting good work accomplished.

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