The Benefits Of Carrying Other People's Business Cards With You

Surely, if you are in business, you are in the habit of carrying your business cards with you wherever you go. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. With a healthy stack of business cards in your pocket or pocketbook, you are always ready to pass the card along to someone who might become a future client or customer. But even though the prudence of carrying around your own business cards is well-known and widely-accepted, far fewer businessmen and businesswomen ever consider the prudence of carrying around business cards that belong to other people. This can be a very beneficial practice, and here are just a few of the reasons why.

As a businessperson, you understand that any conversations with strangers are golden. Any opportunity you have to talk to someone you do not know might just be the opportunity you have been waiting for. But oftentimes, people will be turned off if they think you are starting a conversation with them strictly because you wish to sell them some sort of product or service. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But with business cards that belong to others, you are always equipped with great conversation starters. Perhaps you will overhear someone in a shop in the mall, talking about how they need a plumber. If you have your favorite plumber's card ready in your stack of others' business cards, you can enter into their conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" In this way, you have opened conversation without trying to sell them something of your own. Eventually, the conversation is sure to circle back around to you, and to what you do.

Also, people are inclined to remember someone who helped them out without any promise of something in return. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

Carrying others' business cards might seem like nothing more than a small step, but it could just be the "small step" that turns into your next big thing.

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