Why You Should Carry Other People's Business Cards With You

Anyone in business understands the prudence of carrying business cards with them wherever they go. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else's business cards as well. This can be a very beneficial practice, and here are just a few of the reasons why.

When you are dealing in business, conversations with strangers are golden. Any opportunity you have to talk to someone you do not know might just be the opportunity you have been waiting for. But a stranger is likely to be turned off right away if they think you are striking up conversation with them just to sell them something. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But you have a pocket full of safe conversation starters at the ready when you have others' business cards. You might be at the movie theater when you hear someone talking about how they really need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Pardon me, but I heard you mention your need for a plumber; here, take this card - this guy has worked on our house before, and he has been great!" In this way, you have now become a part of their conversation, and you never tried to sell them anything at all. The conversation is sure to cycle back around to you, and to what you do for a living.

Also, people are inclined to remember someone who helped them out without any promise of something in return. As your conversation has turned back around to you, and to what you do, you will likely end up unloading one of your own business cards as well. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

Carrying others' business cards might seem like nothing more than a small step, but it could just be the "small step" that turns into your next big thing.

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