Getting People To Your Website's Sales Page

A lot of small businesses - and even a lot of search engine marketers - deal with the problem on their website that (with much time, effort, and hard work) they find they are getting lots of traffic to their site, only to discover that they are not really increasing in sales as much as they would like; a large part of the reason why this happens is that traffic is not necessarily synonymous with conversions - and in order to convert visitors, you will need to know how to get them to your sales page.

One of the best ways to get visitors to your sales page is by having a "call to action button" that exists on every page on your site - either on the sidebar of the site, or within the text itself; this call to action button should not compromise the look of your site, but it should snag the attention of your visitor (perhaps letting them know about a deal or promotion you have going on) so that they will be more likely to visit your sales page.
Another thing to be aware of is the fact that there are certain parts of a site that many visitors will end up ignoring, because so many websites use these areas for ads, or for sales pitches, but one area of the site that visitors will have a hard time ignoring are the tools they will need to use to navigate the site - so take advantage of this by placing sales-related materials in these areas.

And finally, you will want to make sure you are paying close attention to the actual design of your site, and will want to make sure that the "conversion" elements of the site stand out, instead of blending in so well with the rest of your site that your visitors never even notice them!

When you start paying attention to these things, you will be able to see a steady increase in the number of conversions you have on your site - and will see a steady increase in income from your site as a result!

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