Targeting Your Target Market

In order to increase your chances of success in business, one of the most important things you can do is advertise. But there is one important thing you need to know before you can get started advertising, and that is who your target market is. After all, if you do not know what your target market is, you will be unable to advertise in a manner that catches your target market's attention. After you figure out your target market, the next step is just as important; you must learn how to direct your advertising at this target market. By following these tips, you will be better able to target your target market.

One of the first things you should realize, in marketing, is that people buy products for one of three main reasons: to satisfy a need, to solve a problem, or to make themselves feel good. This means that you need to know your customers - know why they are buying your product or service - in order to market it to them effectively. Once you know the purpose your product serves, you can play up this angle in your advertising.

The next thing you will need to do in order to effectively target your target market is to break your target market down into smaller pieces. It is easy to say, "Our target market is 18-34-year-olds," but it is much more difficult to tailor your advertising so that it catches such a broad group at once. For instance, are you trying to sell your product to the upper-class, or to the middle-class? Are you selling your product to males or females, to married people or single people? Are you trying to sell to the blue collar work force or the white collar? By breaking your target market down into smaller pieces, you will have a better understanding of how to market to them.

Finally, as tedious as it might be, you have to research! Too many businesses decide that they already know everything, and they miss the important step of finding out all those little things that will help them. You can make your advertising more and more effective the more research you do. A few small steps in this area - just a bit of extra time - will help you make huge strides toward success.

No matter the company or business, marketing plays an important part. But if your advertising is ineffective, it makes the whole idea of marketing pointless! Instead, take the time to figure out what your target market is, and learn exactly how you should target them.

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